About the project
With more than 100,000 visitors and 230 galleries, ARCO Madrid Contemporary Art Fair works as a temporary urbanism that articulates radically different publics. Developed between 2014 and 2018, the design by Andrés Jaque / Office for Political Innovation for ARCO follows three basic principles. First, it was necessary to generate a continuous, perceptive immersion in which the presence of architectural features is minimized, giving priority to the direct encounter of art works. Second, the operational services of the fair were distributed on a stripe placed at the back of the pavilions as a strategy intended to focus visitors’ concentration on the continuous zone occupied by galleries that visitors encounter when they enter the fair. Finally, in order to promote a fair for relationships, the design provided a redundancy of spaces of different character promoting the creation of links between gallerists, collectors, institutions, media, and diverse publics.
Andrés Jaque / Office for Political Innovation
Roberto González, Laura Mora, Fabio Andrés Morales, Lucas de Abreu, Sebastian Bech-Ravn, Andrés Castañeda, Miguel Coloma, Ljubo Dragomirov, Ilgaz Kayaalp, Federico Landi, Yen Lin, Manon Marchadour, Senne Mester, Santiago Montenegro, Jorge Noguera, Gustavo Parra Rodríguez, Jarça Slamova, Belverence Tameu, Andrés Villar Calle.
Miguel de Guzmán, Jorge López Conde & Eduardo López